Poskitt sets Maritimo oceans apart.
Crafted by hand in Australia, Maritimo is inspired by a lifelong passion for performance, build integrity and innovative design with a heritage steeped in offshore racing, engineering excellence and reliability.
Maritimo is the only manufacturer that has a world championship race team in-house to provide world-class technology into every luxury motor yacht. Maritimo has been at the leading edge of offshore racing both in Australia and internationally with credentials no other motor yacht manufacturer can match.
Maritimo had a brand which didn’t reflect its market leading position so Poskitt was appointed to undertake a rebrand to revitalise and re-establish its position within the marketplace. Poskitt’s award-winning writers worked closely with Maritimo and strategists from Oska to define its culture, its story, its brand, its mission, its products and its behaviours. The tone of voice is friendly and approachable throughout, with a quiet confidence that reflects the determination of its founders to deliver “engineering excellence and reliability.”
Poskitt reimagined Maritimo’s advertising brand look and feel, creating a dynamic, modern, flexible, coherent and above all authentic brand. Poskitt looked to Maritimo’s successful history of offshore racing for inspiration to create a visual language which is dynamic and sophisticated. The framework was then extended to a range of brochures, digital assets and promotional materials.
Following on from the success of the Maritimo rebrand, Poskitt was asked create a new brand identity for the Maritimo Racing Team and Maritimo One custom division as well as a new brand identity for Maritimo’s R Series Performance Edition range of luxury motor yachts. All of which included a new brand mark, color palette, print literature, finely crafted badges and fittings, and a complete range of merchandise and apparel.