Empowering Mission Providence
to realise its full potential.
Mission Australia entered into a joint venture with Providence Service Corporation for the delivery of employment services. The joint venture was called Mission Providence.
To launch this new joint venture, Mission Australia engaged Poskitt to design and develop a new brand identity with guidelines to represent the complementary strengths of each organisation, highlighting its unique value proposition, vision, mission and values.
Mission Providence delivers a range of employment services, including Employment Providers (replacing the previous Job Services Australia), New Enterprise Incentive Scheme (NEIS) and Work for the Dole.
Mission Providence is a trusted, high performing provider of employment services providing insight on policy and service improvements, that empowers Australians to find lasting employment and realise their full potential.
Poskitt worked closely with Mission Australia’s Marketing Director and its select committee to bring to life its brand position statement – “Mission Providence is a trusted, high performing provider of employment services providing insight on policy and service improvements, that empowers Australians to find lasting employment and realise their full potential.”
Poskitt translated this ability to empower Australians with a new brand mark and visual language which captures the essence of empowerment in a dynamic and energetic way. This later became a key aspect of the communications created by the team following brand use guidelines created by Daniel Poskitt. The symbol is accompanied by a bright palette of reds and oranges, alongside a selection of greys which provide contrast. The palette is used extensively throughout communications and improves functionality across all of Mission Providence’s digital products. Fontsmith’s Truman has been used throughout to provide clarity and legibility across all of the brand communications while natural-looking, believable photography emphasises the people at the heart of the mission.
The identity has been applied to signage and interior design for offices nationwide, print literature, sponsorship events and promotional products as well as social channels and the Mission Providence website to bring a unified brand experience.
